New Holland Brewing Company of Holland, Michigan has returned to Sault Ste. Marie, Michigan for the second year as the presenting sponsor of the eastern Upper Peninsula’s largest pub crawl.
The I-500 Pub Crawl presented by New Holland Brewing Company features 16 locations in and around Downtown Sault Ste. Marie, as well as at the I-500 race track itself.

Isaac Hartman from New Holland Brewing Company was excited to announce the Brewery’s support of the Pub Crawl again this year, as well as for the I-500 Race and other events that take place during the weekend. The I-500 Pub Crawl fits New Holland Brewing Company’s vision of making a difference in local communities and in events that enhance beer tourism.

This year, pub crawlers can sample a number of New Holland products on tap at participating locations, including The Cabin Fever brown ale, The Mad Hatter IPA, and the Tangerine Space Machine.
New Holland Brewing Company is a 100% Michigan owned company distributing to 38 states, four countries and employs over 400 people .

The Downtown Development Authority, in coordination with downtown bar owners, is encouraging customers to drink responsibly and coordinate a designated driver. Taxi and Lyft service is available.

For questions or information, contact the Sault Ste. Marie Downtown Development Authority at 906.635.6973 or at

The biggest pub crawl in the Upper Peninsula will take place Thursday, January 31st in Downtown Sault Ste. Marie. Pub Crawl goers can purchase t-shirts at any of the participating locations listed here:
1668 Winery & Lockside Brewery
Three One Three
Alpha Bar
Bird’s Eye Outfitters
Captain’s Pub
Merchant’s Bar
Moloney’s Alley
Satisfied Frog
The Savoy Bar
Soo Brewing Company
The Palace Restaurant & Saloon
The Wicked Sister
VFW Post 3676
Zim’s Bar
The I-500 Beer Tent

I-500 Pub Crawl Specials

Captain’s Pub Ojbway Hotel

Upper Hand Brewing Company Tap Takeover Live music
Complimentary games of pool

Downtowner Tavern

Showcasing Root Beer Floats

Moloney’s Alley

$3 Peppermint Patty Shots
New Holland Brewing Company Beer Features Shorts Brewing Company Tap Takeover Cornhole Tournament
Fire Pits
Live Entertainment

Satisfied Frog

New Holland Brewing Company Gin, Bourbon and Beer specials

Savoy Bar

$1 off first drink

The Palace Restaurant and Saloon

$1.50 Bud Lights
$1.99 House Margarita
$4 Appetizers

Three One Three

$3 Featured New Holland Brewing Company Draft w/souvenir cup $2.50 Test Tube Shooters